Among social networks, Instagram provides the easiest and fastest way to build your audience.
Users of this site look through popular photos every day and subscribe to accounts of their favorite brands. If you sell physical goods and want to have a dialogue with your customers, then be sure to use this service. If you are interested in instagram buy comments, go to our website.
Instagram as an effective marketing tool
The main difference from other social networks is that Instagram focuses on the product.
Photography is the main medium of information. It attracts attention, creates a mood, causes positive emotions and associations.
Looking at a bright photo, the user feels the desire to buy a product. Instagram is ideal for advertising food, clothing, accessories and gadgets.
There are five main advantages of Instagram:
- Helps create a positive image on the network. By registering an Instagram account, you will not only increase brand awareness, but also be able to find out what users think about the quality of the products presented. What they like, what needs to be improved or eliminated.
- Thanks to the proliferation of smartphones and tablets, Instagram makes it possible to constantly maintain contact with subscribers. If necessary, you can calculate how often and at what time users are online when they open new posts, which corresponds to their interests. By encouraging your audience with vibrant, interesting photos, you automatically increase brand awareness.
- Instagram makes it easy to post messages, influence the opinions of users and gradually change the advertising campaign. This feature is especially useful when you need to rebrand. By communicating with your audience and gradually adding new information, you unobtrusively prepare fans for upcoming changes.
- Communication with subscribers affects their perception and helps create a profitable image of the company. Depending on the subject matter of the selected photos, users will have an idea that this brand is created for ordinary people and everyday life. So, it is accessible to everyone, and they need to be used in order to keep up with fashion. By slightly adjusting the subject, you will create an image suitable for hipsters, advanced gadget lovers, or for serious, business people.
- Instagram is a convenient platform not only to engage the target audience in interaction with the brand, but also to attract investors. This resource is used by representatives of medium and small businesses, displaying the life of their company in photographs. Therefore, eye contact can be an important step in increasing sales.
How to sell more using Instagram?
- Watching the account of your favorite brand, the user sees the changes occurring in it every day. Bright, attractive photographs of clothing, jewelry, and interior items are laid down in the mind, like information about the source where you can get the desired product. If the account contains WhatsApp or a link to the site, sooner or later the user will click on it to place an order. Therefore, it is important to fill out your profile as fully as possible, indicate the real name of the company.
- A gallery with photos of products immediately shows what a potential customer can buy and at what price. It’s convenient to add discount offers in exchange for a subscription, seasonal sales and contests.
- You can teach your fans to constantly look at the company page so you don’t miss another prize draw.
- The ability to advertise your product using celebrity (famous personalities). People always want to be like their idols.
- If necessary, you can share with a certain number of subscribers. For example, choosing a target group consisting of girls from 18 to 25, you will send a photo with a new dress by personal message.